Our visual identity is applied to a wide range of media and it is important that all TDA communications are easy to identify and suitable for our key audience.
Visual identity and brand guidelines
We are very protective of our visual identity, it represents the high standards that the TDA aim for throughout our communications. Used correctly and consistently it helps us to effectively communicate our messages with impact. If you require more information or would like to request a copy of our brand and identity guidelines please contact brand@tda.gov.uk
Editorial style guide
Our style guide applies to all written material with the purpose of providing consistency in our communications. The guide details our rulings on spellings, punctuation, expression of addresses and dates, and the use of government terminology.
Image and case study guidelines
Personal data such as images, personal details and personal text is used in a range of media to add value to our communications by increasing the interest and impact of our messages. For more details about our guide to using personal data in communication materials please contact brand@tda.gov.uk
Consent forms for children under 16 and individuals over 16 can be requested from brand@tda.gov.uk
Writing for the TDA
We recognise that effective writing is important and following the advice in our handbook (PDF, 1.5MB) will help you to produce communications that are clear, active and personal.
Accessibility
The TDA aims to ensure our communications are accessible to as wide an audience as possible, including disabled people and people from minority ethnic communities. All requests for alternative formats should be sent to corporatecomms@tda.gov.uk
Logo usage
The TDA carefully control how our logo is used, if you wish to use our logo you must request permission from brand@tda.gov.uk with an explanation of the intended use. If permission is granted the correct logo artwork will be sent to you with the consent.