TDA - TDA marketing guidelines

Here are the current identity, editorial and development guides in use by the TDA. They are here for TDA staff and contractors to help us all produce clear, consistent and accessible work.

Brand book and identity guidelines

Read our guidance on the use of the visual brand (PDF 1MB) and identity (PDF 2MB). Contact brand@tda.gov.uk for more information.

Requests for using TDA material

Intellectual property rights and the TDA provides instructions on how to request permission to use TDA copyright material, link to and from our website and add our logo to communications.

Image and case study guidelines

View our guide to using personal data in communications materials (PDF 608KB). Consent forms for children under 16 and individuals over 16 can be requested from brand@tda.gov.uk.

Writing for the TDA

Our handbook writing for the TDA (2 MB) details how to turn poor language into the style of effective writing we want for the Agency.

Writing for our website

Writing for our website (PDF 2MB) is for at people within the TDA who provide content for our website. It is designed to help you write or edit copy that gives readers the information they want and keeps them coming back to the site. It should be helpful whether you are working on a single sentence update or a whole new section.

Editorial style guide

Our style guide details our rulings on spellings, how we should punctuate, express addresses and dates, and use government terminology.

Accessibility guidelines

Our accessibilty guide (PDF 304KB) details how to ensure our communications are accessible to as wide an audience as possible, including disabled people and people from minority ethnic communities.

Guide for online developers

Developers of websites and multimedia for the TDA should follow current government best practice. Your contract will specify the detail of what is required.

Please e-mail developerguidelines@tda.gov.uk for a copy of our developer guidelines. (Note that your e-mail address will only be used to provide you with the guidelines and occasional updates to this document as and when they are released. For further details about how your information is used, please see our privacy statement.)

The websites below are the main sources of guidance.

Government

www.govtalk.gov.uk/

www.coi.gov.uk/guidance.php?page=188

TDA marketing guidelines