Testing the general knowledge of the British public, the campaign will encourage people to visit the TTA website to find out how many faces they have been able to identify accurately.

Accompanied by the line 'Teaching. It's all about who you know' the advertisement aims to keep people guessing. Those keen to put their knowledge to the test can visit the TTA's website teach and take part in a timed, interactive quiz. For the truly competitive, the quiz can be forwarded onto friends.

This advertisement forms part of the TTA's continued campaign of 'Those who can, teach' to encourage more able and committed people to take a fresh look at teaching. The poster and supporting press advertisements will help raise the awareness of the teaching profession, and drive traffic towards the TTA's newly updated recruitment website.

Commenting on the new campaign, Geof Webb, Director of Communications and Marketing, at the TTA said:

'This combination of a poster and website quiz amounts to the TTA's first truly interactive advertisement. It is engaging, stimulating and intellectually challenging - all qualities we look for in the next generation of teachers if we are to help every pupil fulfil their potential.'

For further information about this media release please contact:
Claire Barry / Dan Davies, Financial Dynamics, Tel: 020 7 269 7122 / 7293
email: claire.barry@fd.com / dan.davies@fd.com

For general information about the TTA contact the press office:
Tel: 0207 023 8080 email: pressoffice@teach-tta.gov.uk.

Notes to editors

The starting salary for a newly qualified teacher (NQT) is at least £21,500 in inner London and £18,105 elsewhere. The pay scale for good, experienced classroom teachers raises to £39,093 in inner London and £33,150 elsewhere. Classroom teachers may receive additional payments for management and special education needs, and recruitment and retention allowances up to £5,415 per year. The pay scale for head teachers rises to £94,098 in inner London, and £88,155 elsewhere.

Eligible trainees on postgraduate Initial Teacher Training courses in England are entitled to a training bursary worth £6,000. Tuition is free. Trainees in priority subjects (mathematics, science, modern languages, English, design and technology, and Information and Communications Technology) are also eligible for a 'golden hello' payment worth £4,000 after successfully completing their induction period. Details are available on the TTA website teach at http://www.canteach.gov.uk/training/about_teacher_training/funding_while_training.html

The Government will repay, over time, the student loans of new qualified teachers in the priority subjects (as above). Details are set out on the Department for Education and Skills website in the external links.

For more information about how to become a teacher, visit the teacher training agency (TTA) recruitment website teach.

Personal advice is available from the Teaching Information Line on 0845 6000 991 (in Welsh 0845 6000 992). Minicom 01245 45 43 43). The Graduate Teacher Programme enables people to train to become a teacher while employed in a school.

Applications for most postgraduate Initial Teacher training courses are processed through the graduate teacher training registry (GTTR). Applications for undergraduate teacher training courses can be made via the Universities and Colleges Admissions Service, applications for primary teacher training beginning in September 2004 must be submitted by 15 December 2003 to ensure they are sent to applicants' preferred providers.

The teacher training agency (TTA) was established under the Education Act 1994. Its purpose is to contribute to raising standards in schools in England by attracting able and committed people in teacher training and improving the quality of teacher training.