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New advertising campaign

A national print advertising campaign for the school improvement planning framework was launched in March. The campaign targets headteachers and appears in publications including the Times Education Supplement, Guardian Education, SecEd, Leadership Focus and Managing Schools Today.

More than 17,000 copies of the framework have already been ordered, the majority by local authorities, and the new campaign is designed to boost schools’ awareness of the framework and accelerate demand.

Schools are directed to the TDA’s school improvement planning framework pages and advised to contact their local authority for further guidance. We are tracking orders of the framework by school and will pass this information to regional advisers to allow targeted follow-up. The TDA will continue to support local authorities and schools in the use of the framework throughout 2008. For more information e-mail sip.events@tda.gov.uk or contact your regional adviser.